We’re on a journey to facilitate
Sustainable, Ethical Student Travel Experiences
Our Mission
Proethical was born out of the idea that there is an opportunity to develop educational and immersive travel programs with a stronger ethical and sustainable focus. As a provider of travel, we collaborate with the education sector to promote more sustainable travel immersions and experiences that minimize adverse social and environmental effects
Did You Know
84%
of travelers confirm that traveling sustainably is important to them
53%
of global travelers are now actively aware of how tourism affects local communities, not just the environment.
73%
of travelers want their spending to support the local community
77%
of travelers seek authentic experiences that represent the local culture
40%
aim to avoid traveling to popular spots during peak seasons
*Source: Booking.com Sustainable Travel Report 2025
Our Vision
Proethical is a travel management company working with the education sector to build experiences that achieve the following aims:
Sustainable Travel Program Development
Carbon Footprint Reduction
Cultural Immersion
Local Economic Development
AI Integration Program Management
Contextual Awareness
It’s our goal to help create a better world, while gaining an understanding of the challenges faced across cultures.
Faculty Led Immersions & Courses Abroad
We work closely with professors to curate short-term immersions abroad (e.g., summer break courses, J-term courses) that are tailored to course curriculum and ethically designed.
Semester Long Study Abroad Sustainable Activities
Proethical collaborates with Study Abroad Directors to instill immersive and sustainable educational activities throughout semester-long study abroad programming.
Student Travel Sustainable Consultation
We partner with Study Abroad departments to assess and enhance programs through a lens of equity and sustainability. Our services include comprehensive evaluations of travel experiences and detailed carbon footprint reporting to help institutions reduce Scope 3 emissions.
Our Pillars of Sustainable Travel
At Proethical, we believe that being responsible global citizens starts with conscious travel. We empower students to explore the world in ways that minimize environmental impact while actively supporting the local economies, cultures, and communities they engage with. Through education and immersive experiences, we guide the next generation toward more ethical, sustainable travel practices.
Environmental Sustainability
Economic Sustainability
Social Sustainability
Contextual Awareness
Our Partners and Clients
A Litte Praise
“[Proethical Travel] created a unique travel service for Universities to create travel experiences for students with sustainability integrated into the planning from start to finish….
Proethical not only designed an impactful, instructional, and fun day for our group, but did so under budget and with positive impact to local businesses like small-holder farmers and local tour guides.”- Dr. Robert Hobbins
University of Colorado, Denver, Business School
News and Reports
Taking Decisive Action for Sustainability in a Volatile World
Does “Sustainability”
Have a PR Problem?
The Tech of
Sustainable Travel
Can Travel Truly
Be Sustainable?
“We don’t inherit the earth from our ancestors,
We borrow it from our children.”
— Native American Proverb