We Curate Sustainable Business Travel, Events, and Policies that Boost Morale and Align with Corporate Goals

Our Mission

Proethical was founded on the belief that corporate travel and events can be more ethical, impactful, and sustainable. We design immersive experiences that reduce environmental impact, support local communities, and help companies meet business goals with greater purpose.

Your employees want this. Today’s workforce is values-driven. Team members feel more aligned with and committed to companies that walk the talk on sustainability and social responsibility.

Your investors want this. Purposeful travel aligns with ESG goals, reduces reputational risk, and reflects the kind of forward-thinking leadership institutional investors increasingly look for.

Better for people, planet, and your business.

Let's Build a Sustainable Experience

Did You Know

84%

of travelers confirm that traveling sustainably is important to them

70%

of Gen Z and Millennials consider a company’s environmental sustainability credentials important when choosing an employer

76%

of employees would choose a more sustainable mode of transport if their employer offered incentives or sustainability programs

77%

of travelers seek authentic experiences that represent the local culture

71%

of employees said their employer should do more to enable sustainable business travel

31%

of venture capitalists surveyed in Europe identified reducing carbon footprint as a top priority when choosing a fund or company to invest in

*Sources:
Booking.com Sustainable Travel Report 2025
Deloitte’s 2025 Gen Z and Millennial Survey

Our Vision

Proethical is a travel management company working with corporate groups to build experiences that achieve the following aims:

Sustainable Business Travel Program Development
Carbon Footprint Tracking & Reduction
Cultural Immersion & Team Bonding Experiences
Local Economic Development
AI Integration Program Management
Contextual Awareness & Client Experience Enhancement
Corporate Travel Policy Alignment

It’s our goal to help create a better world, while gaining an understanding of the challenges faced across cultures and corporations.

Our Pillars of Sustainable Travel

Proethical firmly believes that to be upright global citizens, we have to lead with conscience and not only protect the environment, but do everything in our power to support the economies, cultures, and people we visit.